Leadership

 
  “We remove the choice between betting on your EHR or the future by bringing the future to your EHR.”

“We remove the choice between betting on your EHR or the future by bringing the future to your EHR.”

President and Chief Executive Officer

Doug Cusick

As the company’s President and Chief Executive Officer, Doug Cusick is unabashedly excited about the breakthrough potential that TransformativeMed offers health systems and their care teams. Doug should know. He brings over 30 years of frontline expertise building businesses and leading global sales, distribution and marketing in the healthcare and life sciences sectors. At Atigeo, a healthcare and security analytics company, and Next Wave Connect, a member engagement software company for healthcare companies, and earlier as Vice President of Health and Life Sciences for the Americas at Hewlett Packard, Doug expanded corporate growth exponentially, and has also served as the industry executive at IBM for the Europe & Growth Markets, and as an executive director and Vice President at Healthlink Services, LLC, where he managed sales and operations in UK, Europe, and Middle East. Doug holds a degree in pharmacy from the University of Washington and is a registered pharmacist. He also serves as a Mentor at Life Science Washington, and as a Board Member for the Special Olympics Washington. He is active in the industry, including the Health Information and Management Systems Society (HIMSS) and American Society of Health-System Pharmacists (ASHP), and has published on the return on investment in healthcare information in many high-profile journals including Fortune, Health Information Technology, Health Informatics, Health Leaders, HFM, Drug Topics, and Pharmacy News.

  “We pick up where EHR vendors stop and close the care gap by developing EHR software for the “last mile” of care.”

“We pick up where EHR vendors stop and close the care gap by developing EHR software for the “last mile” of care.”

Co-Founder and Chief Software Architect

David Stone

David Stone is a big thinker relentlessly focused on solving the EHR’s most complex problems vexing providers. He co-founded TransformativeMed after a decade working at the University of Washington. He joined UW Medicine and became the application architect for its EHR implementation. David led the development of one of the first EHR-connected app platforms and continues to lead the way in making TransformativeMed’s EHR optimization platform an indispensable tool for innovation. A called upon expert, David has presented on platform technology at healthcare industry conferences, and founded the MPages Development Conference, focused on app development in the Cerner EHR. David is a graduate of the University of Washington, with a Bachelor of Science in physics.

  “We remove the EHR care friction with a relentless focus on giving providers a modern and efficient way to use the EHR that serves up what they need, when and how they need it.”

“We remove the EHR care friction with a relentless focus on giving providers a modern and efficient way to use the EHR that serves up what they need, when and how they need it.”

Co-Founder and Chief Innovation Officer

Erik Van Eaton, M.D.

As a passionate advocate for provider technology that lives up to its promise, Erik Van Eaton, MD, FACS, represents the emerging new breed of “modern techno doc”. Serving in a dual capacity role, clinically Erik is a faculty member at the University of Washington in trauma surgery and surgical critical care. Leveraging his technical expertise, Erik has won accolades from colleagues and providers across the country as the innovator behind the CORES Smart Handoff App and invented the concept of role-based patient list relationships in 2003 as a surgical trainee. He continues to research and study broad sets of electronic tools that are likely to lend themselves to MPages development and actively brings the clinical perspective to the company by advising on clinical and business strategy, while maintaining his faculty role at the University of Washington.

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Chief Clinical Officer

Rodrigo Martinez, M.D.

Dr. Martinez has more than 20 years of healthcare experience as both a healthcare consultant in top tier firms and a practicing Otolaryngologist/Facial Plastic Surgeon. His passion is helping clinicians to optimize clinical workflows by leveraging the capabilities of available technology - maximizing clinical, financial and operational results. Dr. Martinez' clients have included community and academic health systems, pharmaceutical companies and payers, as well as the DoD and VA. Cerner recognized his abilities and contracted him to serve as a physician executive for nearly one full year to assist with a complex series of implementations at a multistate organization. As Senior Vice President for Clinovations, a division of Optum, Dr. Martinez led a variety of inpatient and ambulatory engagements that focused on maximizing the value of health system investments in their electronic health record by aligning stakeholder incentives, technology and clinical workflows. Earlier in his career, Dr. Martinez was a Physician Consultant with McKesson Corporation where he led strategic conversations with clinical and executive teams preparing for conversion to EHRs. Dr. Martinez received his Doctor of Medicine from the University of South Florida College of Medicine, and his Bachelor of Arts with Honors in psychology from Dartmouth College. He continues to see patients on a part-time basis and serves on the board of a Healthcare Data Visualization company.

  Having worked with EHR technology companies for more than 20 years, I can say with certainty that this technology is a real gamechanger. I’m thrilled to be part of the team.”

Having worked with EHR technology companies for more than 20 years, I can say with certainty that this technology is a real gamechanger. I’m thrilled to be part of the team.”

Chief Marketing Officer (Consultant)

Cheryl Isen

With more than 30 years of experience helping healthcare and technology companies go-to-market, Cheryl Isen now offers her services as a Chief Marketing Officer to-go. In this role, Cheryl focuses on delivering a bottom-line, measurable difference, and since 2001 has helped more than 50 companies realize huge wins by making the right moves in positioning, marketing strategy, PR, and communications. Prior to founding Isen and Company, Cheryl led the marketing operations which often included IPOs and exits, for PHAMIS, Inc., VISICU, VitalCom and other companies.

  “Everything we do needs to focus on helping patients and reducing the time clinicians spend looking for information in the EHR, which means they can spend more time delivering care.”

“Everything we do needs to focus on helping patients and reducing the time clinicians spend looking for information in the EHR, which means they can spend more time delivering care.”

Sr. Director, Customer Success

TRACI BURGLER, RN BSN

Traci's passion revolves around helping customers use tools and technology improve patient care. Her 20 plus years in healthcare sales and account management has centered on helping healthcare customers use tools to improve patient care, decrease cost, and improve satisfaction. Traci has worked for a variety of organizations, ranging from startups to large companies. Most recently she has successfully delivered customer desired outcomes most with Sharecare and IDX. Traci is a registered nurse with a degree in nursing from Seattle University and a Lean Six Sigma Green Belt.

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CHIEF FINANCIAL OFFICER

PETER WEISS

Peter Weiss brings more than 35 years of finance and managerial experience to his role as CFO. This includes starting his professional career on Wall Street with mergers, acquisitions, and leveraged buy-outs. With a passion for young, entrepreneurial companies, Peter leveraged his experience into early-stage investing and launched a consulting practice and has provided corporate finance and general management services to growing companies for the past 20 years. Peter’s clients have included technology, retail, service, and manufacturing companies. A graduate of Princeton University and Harvard Business School, Peter has owned and operated multiple businesses, served on numerous Boards of Directors, and is active in a variety of community service organizations.

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Vice President of Sales

John Martin

John is a Healthcare IT Sales Executive with extensive experience in the Health and Life Sciences industries. Throughout his career he has held a variety of progressive sales leadership roles, including Vice President of Sales, Senior Director of Sales, Director of Sales Training, Regional Sales Manager, Channel Partner Sales Manager, Worldwide Sales Development Manager, Sales Training and Education Manager, and Sales Representative. John brings an entrepreneurial fervor to every role, and his professional experience includes working with organizations of all sizes including bootstrapped startup companies to well-known industry giants such as Hewlett-Packard, Agilent Technologies, and Philips Healthcare. Most recently John served as Senior Director of Sales for Siemens/IBM. John has a gift for presentation coaching and sales training, and is a certified teaching associate for Miller- Heiman Strategic Selling and Sales Mastery. Throughout his career he has hired, trained and coached thousands of professional salespeople around the world, and has taught public speaking at numerous colleges and universities. John was awarded an MA in Organizational Communications from Miami University, Ohio.